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| | | | Niche Comm Case Study Situation Niche Communications needed to make their audience acquisition campaign stand out from the competition in the run up to a specialist trade show. SolutionROI ThreeSixty used a combination of Pageflex and Mindfire software to add an exciting, dynamic edge to the campaign.
• Personalised web addresses (PURL’s) generated for each prospect.
• Personalised email and print campaign.
• Personalised web experience, promoting a commitment to visit the stand.
• Data obtained through integrated web form.
• Data cleansing built into the online content.
• 18% view rate and 12% sign up rate.
• Supplied with data reports daily throughout the campaign.
What Niche say... “After great success with XRALLE, ROI’s web-to-print solution, we felt that investing in the Pageflex variable data and online marketing tool was the right step for us. Wanting to exploit Pageflex’s high impact marketing capabilities at a recent exhibition we employed ROI’s professional services to build and deploy the campaign. ROI really brought the campaign to life technically, creating variable print, email and online components. Our innovative approach generated an 18% view rate and a 12% response rate, which given that we had fewer than half of the prospect’s email addresses was a great result. The campaign generated quite a stir at the show and has helped springboard our new offering with our clients and prospects. ROI’s ‘can do’ approach has become vital in our technology strategy for the future and we are already in talks with their professional services team about further projects.” Chris kenny, Niche Communications
www.nichecom.co.uk | “Our innovative approach generated an 18% view rate and a 12% response rate, which given that we had fewer than half of the prospect’s email addresses was a great result.”
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