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Cross-Media Campaigns
Marketers today have a clear challenge - to communicate the right message, to the right audience at the right time through the right media. The one size fits all approach of traditional print, advertising and direct marketing is being replaced by a need to provide relevant, compelling messages unique to the individual.
Cross-media enables marketers to combine variable print, email, pURL's (personalised URL's) and SMS touch points to create highly effective, response driven marketing campaigns. ROI360 can help you design and implement campaigns without buying expensive software or investing in technical personnel.
ROI have worked with clients to deliver truly innovative cross-media campaigns incorporating video, personalised images and return on investment calculators. Campaigns have seen over 40% view and 30% response rates while delivering invaluable customer insight impossible with standard direct marketing campaigns.
One 3-part campaign for a large IT and communications company achieved a sales pipeline of £3.7 million, directing 'c' level recipients to register for seminars. The campaign was so successful 2 additional seminars were scheduled to cope with demand. An example cross media campaign
- Database of prospects is sourced and distilled into various groups or 'segments'.
- A personalised email and/or printed mailing is created containing a pURL
- Different media content is displayed based upon users data profile.
- Polls and surveys can be included to capture key user information.
- Completed form triggers a thank you message to be sent to the visitor.
- All response activity of the campaign is recorded. Responses can be viewed live.
- Follow on Communications are created such as Email, Print and SMS.
- Collected user Data is utilised CRM systems.
The Benefits
- Increase profitability of Direct Mail
Adding a cross media aspect to a traditional campaign can dramatically increase the profitability of direct marketing campaigns - Become a partner not a supplier
If you are a traditional commercial printer, you will likely agree traditional print is increasingly seen as a commodity. Cross media campaigns address the needs of your client's business and marketing - A unique proposition
Quality of print and great service are no longer unique, they are a pre-requisite, new services and technology are what can make your business unique - White label service
Can't commit to buying a cross-media solution? Use ROI360 on-demand to build campaigns for you or your customers
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