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Trigger Marketing
Use marketing 'events' to automatically trigger the creation and delivery of personalised, marketing communications. Events such as product purchases or website inquiries can instantly generate personalised, relevant printed collateral, emails and SMS text messages. Cross-sell additional services, send relevant case studies or product information while monitoring each event with an analytics dashboard.
ROI360 have helped clients implement trigger marketing to produce on demand university prospectuses and bespoke company brochures. Using the client's website to find out business challenges or course interests this information is used to automatically produce variable length documents, personalised to the recipient. How it works - Marketing 'triggers' such as product purchases or website enquiries setup.
- Once triggered, information is sent to the marketing server
- The marketing server interprets received data and produces relevant pdf's, emails or sms messages
- Communications are sent directly to recipient or print room
- Responses are tracked and made available to campaign owners via an online analytics dashboard
The benefits- Increase profit per unitUse our media toolkit to make the solution unique, enabling a higher per piece price to be attained
- Lock in customersTrigger marketing is continous and is a great way of staying close to customers and avoiding competitor involvement
- Become a partner not a supplierCross media campaigns address the needs of your client's business and marketing
- A unique propositionQuality of print and great service are no longer unique, new services and technology are what can make your business unique
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