Variable Data Publishing

Utilise data to intelligently target printed communications to the individual. Create personalised, variable length, content driven documents full of information relevant to the recipient. Use buying activity, product interests or customer life cycle segments to tailor images, text, offers or case studies specifically to the individual.

ROI360 developed a data driven print campaign for a large insurance group which required images of street signs, numberplates and pet collars to be personalised with recipients information. The same campaign had to identify which services each recipient had already purchased and remove them from the promotional pack and sort the data by mailing area.

Some of the features that ROI360 can help you

• Personalised images
  Add impact to your variable campaign by adding personalised images - e.g. recipients name spelled out in clouds, carved into a tree etc
• Personalised URL's and cross media
  Add emails, SMS text messages and unique online landing pages to complement variable print documents
• Transpromotional
  Utilise the white space on transactional documents to target recipients with relevant adverts based upon customer lifecycle, product preferences or spending habits
• Direct response
  Add unique codes and promotional items