Quick Response / 2d barcodes

With an estimated 200,000,000 'smart phones' being sold by the close of 2009, another new media format has rapidly emerged. It is becoming more important than ever that print service providers recognise the effect of these competing channels and adopt an integrated approach to print.

Quick response or 2D barcodes can be displayed on all forms of visible media, and can be embedded with website links, contact information or event details. It is the point of sale and outdoor applications that have marketers most excited, using the technology to proactively send location based marketing messages directly to a viewers mobile phone.

With the services of ROI360 your business can embrace these new media applications without the burden of capital investment or specialist recruitment.